Jan 14
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One of the barriers deterring advertisers from increased mobile-device campaign spending is expected to continue to crumble in 2008: screen size. For years, the trend was for phones to become smaller and smaller, culminating perhaps in a 2001 “Saturday Night Live” skit in which Will Ferrell uses a flip phone nearly too tiny to be seen by the naked eye. While convenient, a small phone with a small screen meant advertising messages would be too small to be of much value.
That changed significantly last year with the introduction of Apple’s iPhone, a small phone with a large touch screen. More phones like that are in the pipeline. A move toward bigger screens coupled with improving technology, such as wireless Internet capabilities and faster speeds, likely means more dollars spent on mobile marketing, advertising experts predict. It also means advertisers can do more than the short-message service, or text message, campaigns that make up the bulk of mobile marketing now.
Oct 01
“Hackers Inc” are seeing red after Apple Computer released a software update that renders useless - unlocked iPhones aka iPhones that have been altered so as to be able to work with cellular carriers other than the official one, namely AT&T. Hackers had it coming when earlier this week, Apple Computer warned about its upcoming software — that would not only offer access to iTunes and fix a few security bugs — but significantly, possibly end-up permanently disabling the unlocked iPhones.
Put-on-the-defensive, the hacker community has responded saying that depending on the type of unlocking program used, iPhones may or may not continue to work after installing Apple’s newest software update. In case of unlocked iPhones that live to tell of the software onslaught, they will be workable only with the original SIM card that ties the phone firmly back to official carrier, AT&T. Apple’s move comes even as hackers were about to dismiss the company’s warning as a mere arm-twisting tactic. Meanwhile, it can’t be told how many people have actually managed to unlock their iPhones, but from the looks of it, the activity has been particularly popular in Europe.
